internet business services
free & paid tools for smart online marketing
Why Did We Create biz1web.com?
Are you a business owner? Are you a "creative-type" (artist, for example)? Are you a "freelancer". If you fit any of these categories and you want to learn how to effectively market yourself, your products, or your services, then you are in the right place! This website was created with you in mind.
Effective internet marketing and this website flow from the idea that defining where you are now, where you want to be, what you need to get there; and then developing the map for the journey are basic to your success in business.
The process is called strategic marketing, and is based upon the same principles used by larger businesses to do what they call "Strategic Planning", except we show you how to build your strategy using proven internet marketing techniques.
Your business strategy is based on two fundamental things;
- your need to be in business (vision), and
- your ability to do business (values, skills, knowledge).
Our Mission
- Our Mission is to distill arcane corporate "business-speak" jargon into a strategic internet marketing model that is workable for your business.
- Our Mission is to offer you the most efficient ways of learning how to plan and summarize strategic marketing techniques in very compressed and focused way.
- Our Mission is to add "spice" to the strategic marketing process by making clear the potential benefits to you.
- Our Mission is to empower you to understand how to start implementing the best of your abilities as an entrepreneur for only the price of a book or an hour or so of consulting services.
By using our handy internet business guides to develop your very own custom Strategic Marketing plan, you will learn about:
- Your Unique Selling Proposition (USP)
- Creating Your Brand
- The Process of Branding
- SWOT Analysis - strengths (S), weaknesses (W), opportunities (O) and threats (T) = SWOT
- Web Design Considerations
- Values, Vision, Mission, Goals, Objectives.
Unique Selling Proposition (USP)
Your Unique Selling Proposition (also Unique Selling Point or Unique Value Proposition) is a clear statement of the tangible results a customer gets from doing business with you. Your USP focuses on what you can offer to the customer beyond the product itself.
To make the USP effective, you must think about your product/service as an essential component of your business offering. Your USP should address three basic concepts:
- who you are,
- what you do, and
- why it should matter to your customer
Your USP is an essential building block for creating your “Brand”.
Creating a Brand and then “Branding” yourself means identifying the qualities or characteristics make you and your product stand-out from your competitors. Things you do well; things you enjoy; authentic aspects of your character and your talents. Branding is the process of claiming ownership by highlighting uniqueness and confirming authenticity of the brand.
To summarize, your Unique Selling Proposition is a statement of tangible results; your Personal Brand is more about your qualities. Together, a well-crafted Unique Selling Proposition and Brand can be used to build a compelling case for doing business with you.